How to (actually) apologize, using the 4As.
A simple framework to apologize better. At work and in your life.
We’ve all messed up.
A deadline slipped. You said something that landed wrong. You lost your temper. You forgot to loop someone in.
And now you need to apologize.
The problem? Most apologies suck. They’re vague (“So sorry about that”), blame-shift-y (“Sorry if you were offended”), defensive (“I’m sorry, but…”), or incomplete (no follow-up action). They a…
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