Problem Finding vs. Problem Solving

The case for why scoping the right problem is more important than finding an answer (and how to do it well).

Albert Einstein famously said: “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

And Albert Einstein, as we all know, was not stupid.

Unfortunately, solving problems is what most of us are trained to do. We encounter a problem that’s already identified and defined (i.e. “sales are…